There's no one best-way to run your book marketing. You get to choose how you navigate the promotional channels, engage your target audience, and maximize your book's visibility and success.
Boost Interest: Nurture, Grow & Optimize (BINGO)
your book marketing efforts
Pre-Publication
Some examples include:
Build your email list
Optimize your keywords
Build an author website or at least a book sales page on your current website
Psst... you can still do these even after publication.